I want to walk through the forest at night, but keep both hands free.
Aura understands the situation and leads to suitable headlamps instead of matching isolated words.
Aura of Clarity
// Passage to 4th Dimension
// Magento 2 + Hyvä
Magento Product Search with understanding instead of keywords alone.
Aura of Clarity is a premium AI search for Magento 2 and Hyvä. It combines semantic product search, Product Knowledge, Shop Knowledge and visual perception, so customers do not need to know the exact product term. They only need to know what they need.
One-time license · local ONNX models · optional Claude Sonnet enrichment
Product Signal Chamber
drifting product data
scan and emergence
hidden structure becomes visible
scan and emergence
hidden structure becomes visible
Product Knowledge
Patterns persist after scan
State: Active
Patterns persist after scan
State: Active
Observed Phenomena
Not searched. Understood.
Conventional shop search expects terms. Aura searches for meaning, situation and intent. That is where the difference begins.
My notebook only has USB-C. The projector in the meeting room needs HDMI.
Aura connects the need with product properties and finds suitable USB-C to HDMI solutions.
I photographed this part in a workshop. I have no idea what it is called.
Upload the image and discover visually similar products directly in your own catalog.
Recovered instruments
Three artifacts. A clearer perception of your catalog.
Under the surface, there is no single trick, but a coordinated search architecture for Magento 2.
PRODUCT KNOWLEDGE
Aura condenses product names, categories, descriptions and relevant attributes into a searchable knowledge space. Claude Sonnet can optionally enrich this knowledge with purpose, situations, target groups, synonyms and typical customer language. Your own Shop Knowledge can additionally capture relationships and experience that only the merchant knows.
PERCEPTION BEYOND WORDS
Semantic retrieval signals, Magento full-text search and a local intent reranker work together. This allows Aura to give intent and context more weight than the mere overlap of individual words.
VISUAL PERCEPTION
With an image, the search query itself becomes visual. Aura compares it locally with product images and then uses Visual Clarity and Confidence to separate plausible matches from uncertain edge cases.
Core capabilities
What Aura of Clarity brings to Magento 2
The core capabilities of the search engine, deliberately built as an integrated product rather than a collection of loosely connected services.
Semantic product search
Finds products by meaning, problem, situation and customer intent, even when the exact product name does not appear in the query.
Local Cross Encoder
A local mMARCO reranker evaluates the strongest candidates again in the context of the actual search query.
Hybrid ranking instead of a black box
Semantics, Magento full-text search, Product Knowledge and intent signals complement each other. Classic precision remains part of the ranking.
Shop Knowledge from real merchant expertise
Your own experience can complement the search where product data and general AI reach their limits. Customer language, preferred products and alternatives can be described in natural language without hardwiring industry-specific rules into Aura.
Generic typo correction
Aura can cautiously detect and correct common typos and transposed characters. The logic is derived from the actual catalog and does not require industry-specific word lists.
Visual search directly in Hyvä
Customers upload JPEG, PNG or WebP images and receive relevant visual matches from your Magento catalog.
Visual Confidence
If visual similarity is too weak, Aura does not force product suggestions. Uncertain cases are handled transparently.
Visual Clarity
Visual candidates are gently stabilized with existing Product Knowledge signals and category context without overpowering image similarity.
Multilingual store views
Designed for en_US, de_DE, de_CH, fr_FR and it_IT. Indexing and search take the respective store view language into account.
Magento Indexer integration
Changed products can be processed incrementally when Update by Schedule and cron are configured correctly.
Layered Navigation on Aura results
Aura finds and prioritizes the relevant products. Magento then filters this result set as usual by categories, price and configured attributes. Aura finds. Magento filters.
Query Cache and Cache Warmer
Calculated search results are cached locally. A CLI Cache Warmer can proactively warm important Shop Knowledge terms and frequently used real Magento search queries, so recurring searches are available without repeating the complete model calculation.
Audit, diagnostics and benchmark CLI
Release Audit, single-image diagnostics and visual regression benchmarks make installation and search quality verifiable.
Temporary image processing
Uploaded search images are deleted after vectorization and result calculation. Result states use time-limited tokens.
Search queries stay on your server
Text queries and visual searches are processed with local Aura models and are not sent to external AI services. Only the optional Product Knowledge enrichment sends designated product data to Claude Sonnet.
Enable it. Add optional knowledge. Done.
Aura is deliberately designed without complicated settings. Enabling the extension is enough for normal operation. An optional Claude Sonnet API key can add Product Knowledge enrichment, and your own Shop Knowledge can be maintained when useful. Manual ranking weights are not required.
Contained architecture
The intelligence stays close to the shop.
Aura was deliberately designed without additional search infrastructure. No vector server, Python process or external embedding service is required for the core search.
The local ONNX models generate text and image vectors and perform intent reranking directly in the intended Magento environment.
Your customers’ search queries do not leave the shop server either. Text search and visual search are processed locally. Product data is only transmitted externally if you explicitly enable the optional Claude Sonnet enrichment.
Commerce Core
Magento 2 + Hyvä
Frontend integration, store views, product data and Magento Indexer.
Frontend integration, store views, product data and Magento Indexer.
Text Model
multilingual E5
Local text embeddings for semantic retrieval.
Local text embeddings for semantic retrieval.
Intent Model
mMARCO MiniLM Reranker
Local second-stage scoring for relevant candidates.
Local second-stage scoring for relevant candidates.
Vision Model
CLIP ViT B/32
Local image vectors for Visual Perception.
Local image vectors for Visual Perception.
Runtime
PHP + ONNX Runtime
No additional Python application and no separate vector service.
No additional Python application and no separate vector service.
Search Privacy
Search queries stay local
Text and image search queries are processed on the shop server and are not sent to an external AI service.
Text and image search queries are processed on the shop server and are not sent to an external AI service.
Optional AI
Claude Sonnet
Only for additional Product Knowledge enrichment. Product data is transmitted, not customer search queries. The API key remains optional.
Only for additional Product Knowledge enrichment. Product data is transmitted, not customer search queries. The API key remains optional.
Optional knowledge expansion
Claude Sonnet expands the knowledge. Not the dependency.
Aura already works with Magento product knowledge. For the best possible search quality, Product Knowledge can additionally be enriched with Claude Sonnet. The API key is optional, but recommended for the best possible Product Knowledge quality. No complicated additional settings are required. Aura automatically checks which products have actually changed.
This optional product data enrichment is the only point where data leaves the shop server for Aura. Your customers’ later search queries continue to be processed exclusively locally.
2.000products already enriched
1.995unchanged · existing knowledge remains
5new · will be enriched
Kein Full Resetjust because the local Aura index is rebuilt
Visual integrity protocol
Aura also knows when it does not know.
Image models almost always find some similarity. Aura does not treat that property as truth. A dedicated Confidence Gate decides how reliable a visual match actually is.
The visual match is too weak. Aura does not show forced product suggestions.
No clear match. The customer can deliberately reveal similar products.
Image similarity is strong enough. Aura shows the normal visual product results.
Native Hyvä integration
Your search remains your search.
Aura is not meant to look like a foreign widget. Your existing Hyvä search box remains visually part of your theme. Aura extends it with the new search logic and camera icon for Visual Perception.
No forced colors, border radii or proprietary layout rules. Intelligence is added, not a second design system.
I need something for varroa mites
Suitable varroa productproblem and use case recognized
CLARITYAnother relevant treatmentsemantically matching product family
INTENTAlternative in the catalogadditional match
KNOWLEDGE
System inscription
Technical specifications
For merchants and developers who want to know what Aura is built on before purchasing.
PlatformMagento 2Integration with product data, store views and indexers.
FrontendHyvä ThemeThe existing search box is extended.
RuntimePHP + ONNX RuntimeONNX Runtime is installed normally via Composer.
Vector EnginePHP NativeNo additional vector database required.
External AIClaude Sonnet optionalOnly for additional Product Knowledge enrichment.
Vision UploadJPEG · PNG · WebPUp to 5 MB Aura upload limit, validated server-side.
LanguagesDE · CH-DE · EN · FR · ITStore view-specific knowledge and search logic.
Shop KnowledgeMerchant expertiseCustomer language, product relationships and merchant knowledge in natural language.
FilteringLayered NavigationMagento filters applied to the result set already discovered by Aura.
PerformanceQuery Cache + WarmerCLI warmup from Shop Knowledge and real Magento search history.
Typo ToleranceGeneric correctionCautious typo correction without industry-specific word lists.
DiagnosticsAudit · Diagnostics · BenchmarkCLI tools for operation and regression testing.
Documentation in the Vermonta manual system
Installation, ONNX Runtime, configuration, indexing, Product Knowledge, Shop Knowledge, Layered Navigation, Query Cache, Cache Warmer, Visual Perception, diagnostics, benchmarking and troubleshooting are documented centrally at vermonta.de/manuals.
Single domain license // No monthly subscription
Aura of Clarity
899 €
net · plus applicable VAT
The premium AI search for Magento 2 and Hyvä. One license for one activated shop, including local search models, the complete Aura search architecture and 6 months of technical product support for genuine defects in the unmodified extension.
- Semantic product search and hybrid ranking
- Product Knowledge from Magento product data
- Shop Knowledge for merchant expertise and customer language
- Generic typo correction
- Optional Claude Sonnet enrichment
- Visual product search with Visual Clarity and Confidence
- Hyvä frontend integration
- Magento Layered Navigation on Aura search results
- Query Cache and CLI Cache Warmer
- Multilingual store view architecture
- No complicated configuration: On/Off + optional Claude API key
- Release Audit, diagnostics and benchmark CLI
- 6 months of technical product support for genuine defects included
After your request, we briefly confirm the technical requirements and the shop domain to be licensed. The domain is then activated and you receive the software. The already licensed version remains usable even without a later update and compatibility service. Costs for the optional Claude Sonnet enrichment are not included in the license price and are paid by the customer.
Product care
Support, updates and personal assistance
The software license and individual development work are deliberately kept separate, so it is clear what is included in the product price and when personal assistance begins.
6 months of product support
includedTechnical support for reproducible software defects and security issues in the unmodified Aura extension. The support period starts with the purchase.
Updates & compatibility
€449 / additional 6 monthsVoluntary extension for another 6 months including new Aura versions, defect fixes, security updates and compatibility adjustments within the supported Magento, Hyvä and PHP environment.
Personal assistance
separateInstallation, analysis of a specific catalog, development of Shop Knowledge, server checks, special integrations and custom modifications are offered separately.
Renewal is voluntary. After the first 6 months, updates and compatibility can be extended for another 6 months at €449 net. There is no mandatory renewal and no subscription required to keep using the software. If you do not renew, the already licensed Aura version remains usable on the activated domain. Personal Magento consulting and customer specific work are not included in this service.
Questions from this dimension
Frequently asked questions about Aura of Clarity
What exactly is Aura of Clarity?
Aura of Clarity is a premium product search for Magento 2 with Hyvä. It combines semantic search, Magento full-text search, Product Knowledge, intent reranking and visual product search. The goal is to help customers find relevant products even when they only know their problem, situation or have an image.
Does Aura require an external AI service?
No. The core search uses local ONNX models. A Claude Sonnet API key is optional and is used exclusively for additional Product Knowledge enrichment. Customer search queries are not sent to Claude.
Do my customers’ search queries leave the shop server?
No. Text and image search queries are processed directly on the shop server using local Aura models. Only if you enable the optional Claude Sonnet Product Knowledge enrichment are the designated product data processed externally. Your customers’ search queries remain local regardless.
Why is semantic search better than keyword search alone?
Keyword search is strong when the customer knows the right term. Semantic search also helps with intent, problems and conversational phrasing. Aura combines both worlds instead of simply replacing classic Magento signals.
How does visual search work?
The uploaded image is preprocessed locally and converted into a normalized image vector by the vision model. This vector is compared with product images in the index. Visual Clarity can stabilize close decisions, while Visual Confidence catches weak or uncertain matches.
Are uploaded customer images stored?
Search images are not stored permanently by Aura. After vectorization and result calculation, the uploaded image is deleted. For the full results page, Aura uses a random, time-limited result token.
How much configuration does Aura require?
Very little. Aura is deliberately designed so that no complicated search parameters or weighting rules need to be maintained. In essence, you enable the extension. An optional Claude Sonnet API key can add Product Knowledge enrichment. You can also maintain your own Shop Knowledge in natural language when merchant expertise should influence the search.
What additional costs can Claude Sonnet incur?
Only if you enable the optional Product Knowledge enrichment. Aura stores the generated knowledge with a hash of the relevant product data. Unchanged products are reused from the cache during later index runs. Only new or materially changed products are enriched again.
Is Aura prepared for multiple languages?
Yes. The planned language base includes en_US, de_DE, de_CH, fr_FR and it_IT. Product Knowledge and search logic are processed per store view.
Can I teach Aura my own Shop Knowledge?
Yes. The central Shop Knowledge field lets you describe relationships, typical customer language, preferred products and alternatives in natural language. This allows merchant expertise to influence search results when it cannot be reliably derived from ordinary product data or general AI knowledge.
How does Aura speed up frequent search queries?
Aura uses a local Query Cache. In addition, the CLI Cache Warmer can proactively warm important terms from Shop Knowledge and frequently used real Magento search queries. Recurring searches can then be served directly from the cache without repeating the complete model calculation.
Can I keep using Magento filters on Aura search results?
Yes. Aura first determines the relevant result set and ranking. Magento Layered Navigation can then filter these Aura results by categories, price and configured product attributes without reducing them back to a pure Magento full-text result set.
What is included in the 6 months of product support?
Technical support covers reproducible software defects and security issues in the unmodified Aura extension. General Magento issues, server configuration, third party modules, theme customizations, individual integrations and personal consulting are not included in this product support.
Do I have to renew the update and compatibility service?
No. Renewal is voluntary. After the first 6 months, updates and compatibility can be extended for another 6 months at €449 net. Without renewal, the already licensed Aura version remains usable.
Aura of Clarity // Vermonta
Clarity is not more information.
It is seeing what matters.
A product for shops whose catalog contains more meaning than a conventional search box can perceive.